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WhatsApp has launched new monetization features, including the introduction of ads within the “Updates” tab (which houses Status and Channels), paid channel subscriptions, and promoted channels. These updates allow businesses and creators to earn directly from their audiences while maintaining WhatsApp’s commitment to privacy. Ads in Status appear similarly to Instagram Stories and are targeted using limited data such as location, device language, and channel activity—ensuring that personal chats remain end-to-end encrypted. Paid channel subscriptions allow admins to charge followers for exclusive content, and Meta is initially waiving its revenue share to encourage adoption. Promoted channels offer another visibility tool, allowing owners to pay for better placement within WhatsApp’s channel directory. This marks WhatsApp’s first major step into monetization since its acquisition by Meta, aiming to tap into its 3+ billion monthly users. The features are already available in markets like Nigeria, empowering creators and small businesses with new income streams. Despite ongoing regulatory scrutiny in some regions, Meta continues to push forward with its strategy to make WhatsApp a business and content-driven platform—while protecting user privacy in core messaging features.
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